Monday, February 1, 2016

7 Things Your Realtor Does Behind Your Back

For every hour an agent spends in your presence, he or she will spend an average of nine hours out of eyesight working on your behalf. Why? Because agents don’t get paid if they don’t close the deal!

So if you’re wondering what their commission is actually going toward, we’ve compiled a list of things agents do when you’re not watching.

They shop property online

Your agent's real estate research includes looking up flood zones, gathering property-specific data, researching schools and much more.

Plus, listings come and go fast in the real estate world, so agents need to check their multiple listing service database constantly. Sometimes the process of matching up properties with clients can take a lot of time.

They go prospecting

Many Realtors spend time driving around checking out new listings. This is a great way to preview properties, and network with other agents about your listings.


They spend their own money on marketing

In addition to not getting paid until a deal is done, selling agents also spend their own money on marketing: email marketing campaigns, newspaper ads, fliers & brochures, staging, photography, and placements on listing sites.

They write up offers and counteroffers

Offers and counteroffers are an extremely important part of the transaction, as they can save or net you thousands of dollars on a sale. Yet getting to the right price requires written offers and counteroffers every step of the way.

They stick around for inspections

You might not be present when it’s inspection time, but often your agent will be. This gives the agent an immediate knowledge of what issues a home may have. They will then make recommendations to their sellers on what to repair or to the buyer's on how to negotiate.

They smooth bumps in the road

Not every sale goes smoothly but good agents try to shield their clients from the high drama unless there’s a reason to fill them in. Agents put out fires, fixing issues that buyers and sellers don't need to be bothered with.

They keep you calm when the pressure’s on

Good agents don’t just hand you a house. They can also act as a therapist, making your sale much less stressful. Your agent  problem-solves and keeps a positive approach, coming up with positive solutions. 

If you have a need for a real estate professional, please contact me. I would also appreciate your vote of confidence by passing my name to anyone you may know who would benefit from my services.




            408.687.2026 |  Julie@JulieWyss.com | www.JulieWyss.com

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